About FLOP
FLOP is Singapore’s premier provider of completely unnecessary journalism.
Founded after a lengthy strategic offsite that accidentally became lunch, our mission is to report the news that nobody asked for, but everybody immediately forwards to the family WhatsApp group.
Every article undergoes our rigorous editorial process:
- Read the actual news.
- Ask, “But what if this became stupid?”
- Publish.
Our newsroom consists of highly trained professionals with years of experience staring out the window pretending to think. Through cutting-edge investigative techniques such as eavesdropping at kopitiams, reading Facebook comments we immediately regret opening, and asking “Eh… what if?”, we uncover the stories hidden between reality and complete nonsense.
Unlike traditional media, we are committed to maintaining the highest standards of inaccuracy. We refuse to let facts interfere with a perfectly good joke.
Our reporting has uncovered numerous issues of national importance, including:
- Property agents redefining “walking distance.”
- Cats generously allowing humans to sleep on their own beds.
- Chap Chye Png Omakase.
- Soldiers still searching for a tree they were ordered to touch in 2004.
- Health officials entering periods of mourning after witnessing luncheon meat served with butter.
We believe satire works best when it begins with something true, takes one completely unreasonable step sideways, then continues sprinting into the jungle.
Above all, FLOP exists because Singapore is already funny.
We’re just writing down what reality keeps trying to become.
FLOP.Because if we don’t laugh, someone will probably start a task force.